Efficient Consumer Response

Efficient Consumer Response [ECR] is a label given to customer-facing alignment of supply chains, especially those selling fast-moving consumer goods to consumers. The participants in the same supply chain utilise a variety of approaches such as category management, inventory optimisation and electronic technologies to ensure that all supply chain participants are focused on meeting the ultimate customer’s needs. See also Supply Chain Management and Ultimate Consumer.

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Discover the world’s largest Glossary of Procurement terms

With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.