Key Account Manager

In many sales structures, resources are focused on the most important customers and the key customer segments are allocated dedicated key account managers. Key account managers are not only responsible for ensuring sales meet targets, but also for managing the relationship with the key stakeholders in the customer organisation and planning the longer-term growth of the account. Relationships developed by key account managers will include those with procurement personnel, though typically they seek to influence all decision makers and key influencers. See also Account Manager.

« Back to Glossary Index

Discover the world’s largest Glossary of Procurement terms

With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.