The analysis of large groups into smaller subsets that share similar characteristics. For example, when profiling supply markets, sub-sections of the market may be segmented to allow for specific strategies to be developed for manufacturers, distributors and retailers. Categories may also be segmented by cost and risk, and stakeholders may be segmented by power and interest.

Market Segmentation training is available at Academy of Procurement.

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Discover the world’s largest Glossary of Procurement terms

With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.