‘Win:win’ is a strategy in negotiation in which both parties work together to achieve some or all of their objectives. The approach differs from opportunism such as ‘win:lose’. Bargaining is a key method of persuasion to create value for both parties, while logic is a method of persuasion typically used to claim value rather than create value. See also Persuasion and Negotiation.

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Discover the world’s largest Glossary of Procurement terms

With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.